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Gain a 360° view for smarter insights

Get to know your audience

Your audience drives many of the decisions you make, so get to know them with tmAnalytics. Each fan is unique, which is why we've built tmAnalytics around them. It lets you dig deep and understand your customers with new insights. Learn who your customers are, where they come from, what they buy and how they buy – all within a single customer view with tmAnalytics.

Get smarter, actionable insights throughout the entire season or event lifecycle and let better context and benchmarks guide your business decisions at every stage and every level.

Use big data for more impact tomorrow

Learn today what will make tomorrow's efforts even more impactful. Our LiveAnalytics team puts data science behind your efforts, giving you the most powerful formula for ongoing donations, subscription renewals and ticketing success for every event.

Target more patrons, donors and subscribers

Leverage our robust digital ecosystem to capture more patron data across every touchpoint, from ticket transfers and resale to mobile entry. Knowing your audience better empowers you to target and reach patrons more effectively.

Track performance from anywhere

Measure and share event health in real time with Analytics and its mobile counterpart Ticker. Adjust pricing or campaigns as needed and apply your knowledge to future events.

Reach group bookers

Ticketmaster Groups is dedicated to providing a total sales service for group organisers, social clubs, inbound and domestic tour operators, coach operators and schools. Any type of group can be fully catered for – and we strive to make it as simple as possible for you.

We take a flexible approach to offers and promotions on existing inventory to boost sales and increase event visibility. Since special offers and promotions can take on many different identities, we listen to what you want do with your promotion and work with you to build and market these deals.

Choose between public and private. When setting up an offer we can either market to a closed user group as a private offer or feature it on

With targeted marketing your offers and promotions are sent to related bookers but excluding people that have already booked to avoid customer complaints.

We also feature a variety of setup options. We can offer percentage discounts, money-off discounts, no booking fees, kids-go-free offers and many more options. 

Let the kids to do the hard sell

Minimaster is Ticketmaster's dedicated page to help parents and children find great family-friendly events around the country. So whether your event is an all-day family festival or something to keep even the littlest fans entertained, Minimaster wants to know about it.

Kids' opinions really matter, which is why we like to get them involved – from writing event reviews and creating artwork to presenting on camera. It’s great for the kids because not only do they get to attend events they love, but they also get the opportunity to learn new skills, have lots of fun and show off their creativity. 

Minimaster then showcases these kid-approved events, shows and attractions on our blog and listings page while granting backstage access, star interviews and behind-the-scenes exclusives and reviews for other families to enjoy.

Covering all genres, you can expect everything from video interviews to unique blog posts, from photo galleries to awesome competitons. 

The kids are taking over... and we love it!