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Working for artists at every stage

Artist Services

Our international Artist Services team are committed to helping artists achieve their goals. Through close collaboration, we’ll help you devise your ticketing campaign – whether you’re looking to fill a club or a stadium.

Our clients enjoy the unparalleled reach and insight that Ticketmaster's data offers. By partnering with us, we'll also bring you closer to your fans through initiatives like music and merchandise upsells, data capture and marketing services.

Providing far more than just a ticketing service, our team is a resource dedicated to achieving the goals of artists through close collaboration with agents, managers, record labels, promoters and venues.

  • Presale ticketing: Fully branded pages, integrated ticket listings, revenue share opportunities
  • Data capture: Pre-registration, balloting
  • Selling music: Album presales, upsells, retailer partnerships
  • Marketing solutions: Data profiling, eshots, website takeovers, spotlights, social share, presale apps, exclusive editorial, affiliate partnerships
  • Responses to resale: Platinum Tickets, resale partnerships, paperless ticketing
  • Fan extras: Fan club presales, VIP and merchandise packages, merchandise and travel upsells, auctions 

Who are we listening to?

Follow our Spotify playlist

Discover who the Artist Services team are currently listening to and seeing live! 

Beat the bots with dynamic pricing


Powered by industry-leading pricing data, our Platinum and VIP ticket programmes thrill fans while driving revenue even higher.

Our experienced team of experts use unique data to dynamically price tickets to match demand. 

Let data and demand guide your pricing model and stay flexible with Platinum Tickets.

Collector Tickets

More than just tickets

Whether it's the flash of lights, the booming bass or the roar of the crowd, a Collector Ticket will take your fan right back to the heart of the action.

It's a treasured keepsake for the real fan. The stylish card not only gets the fan into the event, but it's also the perfect souvenir. And it's delivered with a lanyard too. 

Make your tickets part of the experience and give fans a lasting memory.

A Collector Ticket is the ultimate souvenir for fans, providing access as well as lasting memories and custom artwork from their favourite events.

Check out our case study for STAR WARS™ Identities: The Exhibition.

Reward loyalty with presales

Incentivise customers and increase data capture with presales

Reap the benefits of opening a presale for your event. Give the fan club or selected group of customers the chance to purchase tickets before the general on sale.

  • Sell tickets quicker and maximise demand
  • Reward existing fans by giving them early access to tickets
  • Incentivise new fans to sign up 
  • Increase your database and build a profile of artists' audiences with data capture
  • Gauge demand 
  • Bundle merchandise and music to reward loyal fans and increase revenue 

Case study

Liam Gallagher: Album pre-order and tour pre-sale campaign

Find out how Liam Gallagher, his management team UROK and Debbie Gwyther, promoter Live Nation, talent agency CODA and label Warner Music Group, worked with us and Live Nation on the album pre-order and tour pre-sale campaign.

Case study

5 Seconds of Summer launch Youngblood album and tour

In the UK and Europe 5SOS label Capitol / Universal Music Group partnered with Ticketmaster Artist Services to deliver a high-profile album pre-order for tour presale campaign, through which fans who bought their advance copy of Youngblood at the band’s official webstore qualified for an exclusive 48-hour presale for the band’s tour, powered by Ticketmaster Artist Services, ahead of the public general sale.