The last year has seen a shift in how additional revenue raised from Platinum ticket sales is being used with several high-profile artists and clients deciding to donate their profits to charity. Platinum is Ticketmaster’s dynamic pricing service for in demand tickets for music, comedy, theatre and sport.

Ricky Gervais (shown above) has arguably been the most vocal about the reasons for using Ticketmaster Platinum. On the money raised to date for charities through these Platinum ticket sales in the UK, Gervais said, “This scheme is taking back the thousands of pounds ticket touts make every year by giving this money to good causes instead, including great charities like the RSPCA and Macmillan Cancer Support here in the UK. It’s such a privilege that people will pay money to come and watch me perform stand-up, and I hope that fans across the world continue to recognise the positive impact that buying Platinum Tickets has on worthwhile causes.” 

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