Ticketmaster and Ticketweb have worked with Lewis Capaldi since his early days and featured him on Ticketweb Ones To Watch 2018, where we supported the growth of his fanbase by using Affinity technology to identify potential new fans.
Lewis Capaldi has now had a 2019 unlike any other artist.
His biggest solo tour to date went on sale back in February, where he had 24 dates routed across Europe and gave fans the opportunity to get presale access by purchasing his upcoming album. With the storming success of the first tour, Lewis then announced an Arena tour for early 2020 – one of the fastest progressions to arena level in recent memory!
In order to promote these tours, Ticketmaster’s marketing was deployed at announcement to drive previous bookers and high propensity customers towards his official store to purchase music. Our heavyweight communications including direct email, social media promotion and Ticketmaster blog content proved a major engine in securing album sales for Lewis and his label.
Ticketmaster International Artist Services exclusively managed and ran the passcoded presale, providing Capaldi with a tour landing page for all UK & European dates, making it easy for fans to secure tickets to their preferred show:
After a number of roll dates, including a date at the newly completed TECA in Aberdeen Lewis’ debut album has now held the number one spot for a total of 5 weeks, and his popularity shows no signs of stopping!
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