Sector Page Field Collection

White-Label ticketing websites

State-of-the-art sports technology under your own brand

Ticketmaster’s white label technology has been specifically developed for sport and tournaments, providing intuitive interfaces combined with the most extensive functionality across the industry, including venue, season event set-up and management of single tickets, membership and season ticket sales. Our platform is modern, scalable and open to allow easy integrations with third parties with a front-end ticketing site that is customisable to your brand. 


  • White label technology, customisable to your brand
  • Open platform to allow third party integrations
  • Rich functionality including single ticket, packages, memberships and season ticket sales
  • Responsive and Multilingual ticketing site
  • Multi-criteria dynamic filtering
  • Comprehensive reporting suite


Ballot Applications and Lottery

Our platform offers the solution of ballot applications, a selling strategy used extensively in tournaments that supports:

  • Packages and single matches 
  • Unlimited ticket quantity per application
  • Unlimited application quantity per user
  • Closed group ballot application phase
  • Optional donation and multiple delivery methods

Once a phase is completed, a ballot can be run to determine the winners/losers of each phase that supports:

  • Multiple ballots per event
  • Results optimisation by revenue
  • Groups' exclution from balloting process

Key Clients Application

Our platform supports the creation of one or more key clients ticketing websites to enhance sponsors’ and staff’s ticketing journey.

It is a personalised solution per key client, in terms of content and reporting that gives the ability to:

  • Request unlimited number of tickets
  • Complete payment online and/or offline
  • Access and Download invoices
  • Access library documents
  • Create a wish-list 
  • Download and Print tickets